Press Releases
A less than serious campaign delivered serious results
The recent launch of Chupa Chups new character 'Chuck Chupa' worldwide was supported in New Zealand by online display advertising, xtra msn and bebo placements. It was a huge success, smashing a few records along the way.
The Results:
- The display banners set a performance record on the NZ Dating website.
- The 3 TVNZ On Demand banners are in the top 5 performers for the year.
- 28,000 people engaged with Chuck and the Chupa Chups brand on MSN Messenger.
- The 'Chuck' banners were the first ever 'expanding video banners' in New Zealand.
- The banners delivered 7 times the industry average click throughs
- The campign created over 1000 friends on Bebo.
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