Press Releases
Kia Motors launches new website.
It's
not just cars that are adopting a fresh, design-led direction at Kia
Motors - the online shop window in New Zealand is also taking a new
approach.
The www.kia.co.nz
website has been re-launched this month in line with the arrival of two
brand new Kia models, the Sorento R crossover and the first-ever 2-door
model from Kia Motors, the Cerato Koup.
Both new vehicles continue the progress along the design-led path
being staked out by the company as a major point of difference from its
competition, and the website now adopts a similar strategy.
According to Todd McDonald, General Manager of Kia Motors New
Zealand, the website now has a "fresher look that reflects the
direction we are taking with the Kia brand".
He adds: "Our products stand out in terms of style and they are
developing their own identity in the marketplace, so we wanted the
website to stand out in a similar way. It illustrates the importance of
the web in growing our business - it has become a vital tool in our
sales arsenal."
The new website takes its cue from the Chief Design
Officer at Kia Motors, Peter Schreyer, who describes "the simplicity of
a straight line" as a key element in the styling of new generation Kia
models.
The design-led approach by Kia Motors has played a significant part
in the company's growth this year, whilst most other car brands have
fallen back. Exciting new models from Kia have led to a dramatic
increase in sales internationally and here in New Zealand, where Kia
Motors is 10% ahead of its 2008 sales performance for the first ten
months of the year.
The new website has been designed to play an important role in
communicating exciting new developments taking place with Korea's
oldest vehicle manufacturer.
In addition to fresh styling, the new website is faster and more
usable, featuring an automated used car section that covers every used
Kia available from Kia Motors dealers in New Zealand, complete with an
automated voice description (an industry first) that will make it
easier for people to find the car they want.
Designed by agency Spitfire Creative, the new site introduces the
digital version of the KIA grille as an integral brand identity element
and interactive window featuring the new Sorrento R.
The site offers many features for new and existing customers, who
can create owner profiles, book services and be kept in touch with a
fully integrated EDM system. The site is easy to use for people in the
market for a new car with comprehensive branded vehicle content and
details with online bookings always accessible. Increased information
is provided through a regularly updated newsletter, and customers can
also socially interact with other owners and Kia itself.
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