Spitfire have created the ASICS Why I Run campaign for ASICS New Zealand. In the last part of 2011 and the summer of 2012 ASICS will be asking the simple question 'Why I Run' and sharing these stories with others via the ASICS Why I Run YouTube channel, Facebook, Twitter and a supporting rich media campaign. Within the first 2 weeks of the channel launching it has already surpassed 8,000 + views.
We'll be attenting events with the ASICS pop us stand such as Tri Auckland, The ASICS Kepler Challenge, Port Of Tauranga, Rotorua Marathon and others to enagage with runners.
Over the year we'll be sponsoring some of these passionate people to help them achieve their goals.