Pfizer 'FACTORy' app wins Pfizer Human Health global award

Tracker Factory

The Pfizer 'FACTORy' programme, developed in New Zealand by bcg2 Health in collaboration with Spitfire, then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation. Pfizer 'FACTORy' was selected for one of eight awards from 278 entries from Pfizer subsidiaries around the world.

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Raising a toast to good health!

Raising a toast to good health!

Bcg2 Health and Spitfire have snaffled a couple more Pfizer brands, after the two combined forces to win the haemophilia treatments pitch for the Xyntha and BeneFIX products in the Australian market against two Aussie agencies. This win adds to the New Zealand haemophilia business that was won in November last year.General manager of bcg2 Health, Stuart Ogden, said the two agencies worked together to provide “a perfect blend of specialist healthcare knowledge and communication skills, combined with specialist digital strategy and production”.

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