Les Mills has a single-minded aspiration to be the number one fitness experiences brand in the world. Our online presence has to reflect that ambition and provide an experience that reflects the dynamic, energetic and magnetic nature of our brand. It’s a tough challenge but one that we believe our digital agency have nailed. The result engages the user from the moment they land, reflects our brand at both B2B and B2C levels, and provides incredibly intuitive navigation.
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Vaughan Schwass, Marketing Director