Email marketing – cost effective marketing

If your business uses email marketing you already know that it’s one of the most effective ways for a small business to interact with potential customers. Most New Zealanders have an email account that they check regularly, yet many small businesses are failing to take full advantage of the opportunities that email marketing can provide.

Email marketing can be used to build a loyal fan base, find new customers and even convert more sales. By ignoring email marketing you’re missing out on a chance to connect directly with thousands of potential customers.

You can measure the success of your campaign immediately.

Digital agencies use analytics to measure the performance of every email marketing campaign. Common metrics include:

  • Number of emails opened
  • Number of emails left unopened
  • Shares
  • Engagement with content
  • Clicks to your website
  • Conversion rates

The data collected allows marketers to identify any changes they need to make for future campaigns.

Content can be Personalised.

You can use the information gained from analytics to personalise your email campaigns and create content that appeals to different segments of your audience. These personalised emails show your subscribers that you care about their interest in your brand.

Build customer relationships.

Most people check their email daily, so sending emails on a regular basis can reinforce your brand’s message every time customers open their mail. Email marketing allows you to communicate with an audience that has already shown interest in your brand, which makes it useful for maintaining your relationship with customers.

It’s cost effective

Email marketing provides great return-on-investment whilst being far easier on the wallet than traditional forms of advertising. Email campaigns can be set up quickly and linked to various digital platforms like Facebook, youtube, or your brand’s website.

If you want to start using email marketing to connect with customers and promote your brand, a digital agency like Spitfire can to help you create engaging email marketing campaigns.

 

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