Coleman Summer

Project Description

There’s nothing more kiwi than a summer camping trip. Coleman products have helped New Zealanders enjoy their summer camping trips year after year. To celebrate their shared love of summer, Coleman gave kiwis the chance to win a summer prize pack by sharing photos of their top New Zealand summer spots on the Colman Facebook page.

The campaign saw New Zealanders entering photos of their favorite sunsets, beaches, and camping spots from across the country; with even more voting to select the winners.

Project Details

  • Client: Coleman New Zealand
  • Tasks: Concept, Design, Development, Social Media, Media Planning
  • Facebook: Coleman

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Results

% Increase in Fans
% increase in post engagement