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Stanley Bung Pale Ale

Project Description

When you’re launching a new Pale Ale into a saturated craft beer market Stanley Bung needed a unique proposition to create cut through. The Spitfire proposition – ‘Handcrafted from Blood, Sweat and Pubes’.

It had the punters asking more and the Marketing Directors ducking for cover. Whilst it wasn’t for everyone, everyone wanted to buy it.

Project Details

  • Client: Hallertau Brewery
  • Tasks: Concept, Design, Packaging, Social Media, Point of Sale