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Zoetis Canine Arthritis

Project Description

Canine arthritis affects 1 in 4 dogs in New Zealand. The problem is most dog owners don’t realise their dog is suffering and hence don’t do anything about it. Many people assume that their dog has slowed down due to old age.

We created caninearthritis.co.nz to prompt people to take a simple quiz to help them ascertain if their dog is suffering from arthritis.

We made it relevant to their dog by asking for the dogs name at the entry point and then we tailored the content around their dog. Throughout the journey on this project we realised that our studio dog ‘monaro’ has arthritis and we put him on a course of Trocoxil and filmed his journey. You’ll be as amazed at the results as we were.

Project Details

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