Richer content – greater response!
If a picture is worth a thousand words, just think how many words a video is worth. The rising popularity of YouTube, Snapchat, Vine, and Instagram, has made incorporating video content into your brand’s online presence easier and more affordable than ever before. Video content adds depth to your website and leads to greater conversion rates than text only content because, let’s face it, nobody wants to read a wall of text.
- Video improves search engine results. Getting people to visit your website is half the battle. Including video content on your website increases your chances of appearing on the first page of search results.
- Video captures attention. Nobody has time to sit down and read long pages of copy. Visitors to your website are far more likely to watch a video all the way through because it keeps them engaged and entertained.
- Video builds loyalty. As the saying goes, seeing is believing. Visitors can get a feel for a company through the imagery and tone of voice used in videos. Confidence is key to building trust because it makes for a stronger connection between the business and the customer.
- Video is informative. Video conveys a lot of information in a short space of time, which makes it brilliant for telling customers about your product. When a viewer sees a product in action they have a better understanding of how it works. Demonstrations, tips, and how to videos all help to engage viewers and alleviates any doubts they may have about the product.
A website rich with video content can benefit businesses by improving brand recognition and visibility. If you want your website to take off, Spitfire can help you create high quality video content at a reasonable price.
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