If a picture is worth a thousand words, just think how many words a video is worth. The rising popularity of YouTube, Snapchat, Vine, and Instagram, has made incorporating video content into your brand’s online presence easier and more affordable than ever before. Video content adds depth to your website and leads to greater conversion rates than text only content because, let’s face it, nobody wants to read a wall of text.
You wouldn’t take off in a plane without first being sure that it’s going where you want it to go, the same should be true for launching a new website or digital campaign. A/B testing is used to determine the effectiveness of a webpage by observing visitor behaviour on two different versions of the same page simultaneously.
Everyone loves a good mystery, but not when it costs them their conversion rates. Call to action (CTA) buttons play an important role in turning visitors to your website into customers. By optimising CTA buttons, you can amplify your conversion rates. Here’s Spitfire’s guide to unzipping the truth about buttons:
