So you’ve got your business online. That’s great! You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what?
Learn how Marketing Automation can propel your business to success.
With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing.
The shift towards digital technology has created new and exciting ways for brands to engage with potential customers. New Zealanders from every walk of life are now interacting with brands online. If your advertising agency isn’t taking advantage of digital platforms, it’s time to look for a new one. Here are some things to keep in mind when choosing an advertising agency.
Landing pages have nothing to do with planes and everything to do with sales. They guide customers who have clicked on a search result or banner ad towards one specific action, like lights on a runway. This is what sets them apart from a homepage. Here’s a brief breakdown of how to get the most out of your landing pages.
Consumers are 70% more likely to convert on your website from a smart retargeting campaign.
One technique that is being increasingly used by digital marketers is retargeting but it’s widely underused by New Zealand companies and they’re missing out on sales opportunities.