Sheep shear campaign
2degrees has been helping New Zealanders communicate with each other since 2009. The 2degrees sheep shear banner celebrates the company’s kiwi roots by giving New Zealanders the opportunity to shear a few sheep.
The 2degrees ‘Sheep Shear’ banner set the record for online banner engagement delivering 42 times the industry average.
2DEGREES MOBILE
www.2degreesmobile.co.nz
55000
VIRTUAL SHEEP SHORN
42
TIMES THE INDUSTRY AVERAGE CLICK THROUGH RATE
3
AVERAGE NUMBER OF SHEEP SHORN BY EACH USER