Auckland Transport

Project Description

Auckland Transport wanted a campaign to encourage travelers to be a little more thoughtful and courteous when using public transport. Be it giving up your seat for the elderly, keeping it down when heading home late at night, going easy on the PDA or simply just paying for your fare.

Spitfire embarked on a journey to change perception with a series of campaign images for digital displays on and around public transport that are rolling out across Auckland city trains, buses and ferries.

Project Details

  • Client: Auckland Transport
  • Tasks: Concept, Creative, Design
  • Website:

auckland transport