Demand for skilled trades workers is expected to be high over the next few years. Spitfire created the “Get AMPT” Lead Generation campaign for Competenz to engage Maori and Pasifika youth with trades apprenticeships so they could graduate with an industry-recognised qualification and no student debt.

We created the Get AMPT landing page to teach young people about trades and encourage them that a trade career was a good option for them and their whānau. Lead Generation could find out more information about their chosen trade or hear stories from current apprentices to find out if an apprenticeship was the right fit for them.