Digital Marketing Resources

I’ve got a website. Now what?

So you’ve got your business online. That’s great! You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what?

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Marketing Automation to Propel your business

Learn how Marketing Automation can propel your business to success.

With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing.

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spitfire creative is your agency the right fit

Is your agency the right fit?

The shift towards digital technology has created new and exciting ways for brands to engage with potential customers. New Zealanders from every walk of life are now interacting with brands online. If your advertising agency isn’t taking advantage of digital platforms, it’s time to look for a new one. Here are some things to keep in mind when choosing an advertising agency.

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spitfire creative resource create landing pages

Create great Landing Pages

Landing pages have nothing to do with planes and everything to do with sales. They guide customers who have clicked on a search result or banner ad towards one specific action, like lights on a runway. This is what sets them apart from a homepage. Here’s a brief breakdown of how to get the most out of your landing pages.

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spitifre retargeting campaigns

A simple strategy to get 70% more sales

Consumers are 70% more likely to convert on your website from a smart retargeting campaign.

One technique that is being increasingly used by digital marketers is retargeting but it’s widely underused by New Zealand companies and they’re missing out on sales opportunities.

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Winter is here

Winter is here and summer is a distant memory. It isn’t all bad though. Sure the bright sunny days and evening picnics are long gone, but with drawn-out nights and pitch black mornings comes more opportunity to reach potential customers.

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Understanding Google Analytics

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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spitfire resource abandoned cart

Abandoned shopping carts

Imagine walking into a supermarket, filling your basket to the brim with food, reaching the checkout, and then simply leaving the store, abandoning all your items. This kind of behaviour is (thankfully) uncommon in physical stores but is an unfortunate reality for online sellers. Which begs the question: Why do customers abandon their shopping carts?

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Why you need a digital agency

With almost everyone online in one way or another, it makes sense for businesses to have a strong digital presence. Digital agencies can help you to build brand recognition, target specific audiences, and even keep track of how successful your campaigns are. To put it simply, if you’re not using digital you’re missing out.

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Email marketing – cost effective marketing

If your business uses email marketing you already know that it’s one of the most effective ways for a small business to interact with potential customers. Most New Zealanders have an email account that they check regularly, yet many small businesses are failing to take full advantage of the opportunities that email marketing can provide.

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spitfire creative resource richer content greater response

Richer content – greater response!

If a picture is worth a thousand words, just think how many words a video is worth. The rising popularity of YouTube, Snapchat, Vine, and Instagram, has made incorporating video content into your brand’s online presence easier and more affordable than ever before. Video content adds depth to your website and leads to greater conversion rates than text only content because, let’s face it, nobody wants to read a wall of text.

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spitfire creative resource a/b test campaigns

Why you should A/B test campaigns

You wouldn’t take off in a plane without first being sure that it’s going where you want it to go, the same should be true for launching a new website or digital campaign. A/B testing is used to determine the effectiveness of a webpage by observing visitor behaviour on two different versions of the same page simultaneously.

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spitfire creative resource truth about buttons

Unzipping the truth about buttons

Everyone loves a good mystery, but not when it costs them their conversion rates. Call to action (CTA) buttons play an important role in turning visitors to your website into customers. By optimising CTA buttons, you can amplify your conversion rates. Here’s Spitfire’s guide to unzipping the truth about buttons:

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spitfire creative resource lead generation

Lead Generation – GET RESULTS!

Sometimes marketing is a bit like detective work, you have to follow leads in order to get results. Lead generation allows businesses to gather contact information from potential customers and use it to communicate with them directly in the future.

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You can't improve what you can't measure. Analytics must be part of your digital strategy.