So you’ve got your business online. That’s great! You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what?
Digital Marketing Resources
Learn how Marketing Automation can propel your business to success.
With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing.
The shift towards digital technology has created new and exciting ways for brands to engage with potential customers. New Zealanders from every walk of life are now interacting with brands online. If your advertising agency isn’t taking advantage of digital platforms, it’s time to look for a new one. Here are some things to keep in mind when choosing an advertising agency.
Landing pages have nothing to do with planes and everything to do with sales. They guide customers who have clicked on a search result or banner ad towards one specific action, like lights on a runway. This is what sets them apart from a homepage. Here’s a brief breakdown of how to get the most out of your landing pages.
Consumers are 70% more likely to convert on your website from a smart retargeting campaign.
One technique that is being increasingly used by digital marketers is retargeting but it’s widely underused by New Zealand companies and they’re missing out on sales opportunities.
Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Imagine walking into a supermarket, filling your basket to the brim with food, reaching the checkout, and then simply leaving the store, abandoning all your items. This kind of behaviour is (thankfully) uncommon in physical stores but is an unfortunate reality for online sellers. Which begs the question: Why do customers abandon their shopping carts?
With almost everyone online in one way or another, it makes sense for businesses to have a strong digital presence. Digital agencies can help you to build brand recognition, target specific audiences, and even keep track of how successful your campaigns are. To put it simply, if you’re not using digital you’re missing out.
If your business uses email marketing you already know that it’s one of the most effective ways for a small business to interact with potential customers. Most New Zealanders have an email account that they check regularly, yet many small businesses are failing to take full advantage of the opportunities that email marketing can provide.
If a picture is worth a thousand words, just think how many words a video is worth. The rising popularity of YouTube, Snapchat, Vine, and Instagram, has made incorporating video content into your brand’s online presence easier and more affordable than ever before. Video content adds depth to your website and leads to greater conversion rates than text only content because, let’s face it, nobody wants to read a wall of text.
You wouldn’t take off in a plane without first being sure that it’s going where you want it to go, the same should be true for launching a new website or digital campaign. A/B testing is used to determine the effectiveness of a webpage by observing visitor behaviour on two different versions of the same page simultaneously.
Everyone loves a good mystery, but not when it costs them their conversion rates. Call to action (CTA) buttons play an important role in turning visitors to your website into customers. By optimising CTA buttons, you can amplify your conversion rates. Here’s Spitfire’s guide to unzipping the truth about buttons: