I’ve got a website. Now what?

So you’ve got your business online. That's great! You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what?…


Marketing automation to propel your business

Learn how Marketing Automation can propel your business to success. With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing…


Is your agency the right fit?

The shift towards digital technology has created new and exciting ways for brands to engage with potential customers. New Zealanders from every walk of life are now interacting with brands online. If…


Create great Landing Pages

Landing pages have nothing to do with planes and everything to do with sales. They guide customers who have clicked on a search result or banner ad towards one specific action, like lights on a…


5 simple steps to double your leads

Want to double your sales contacts and opportunities? Legendary marketer Jay Abraham was the first to put forth the irrefutable law of business growth, stating that there are only three ways to grow…


A simple strategy to get 70% more sales

Consumers are 70% more likely to convert on your website from a smart re-targeting campaign. One technique that is being increasingly used by digital marketers is re-targeting but it’s widely…


Winter is here

Winter is here and summer is a distant memory. It isn’t all bad though. Sure the bright sunny days and evening picnics are long gone, but with drawn-out nights and pitch black mornings comes more…


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Understanding Google Analytics

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and…


Abandoned shopping carts

Imagine walking into a supermarket, filling your basket to the brim with food, reaching the checkout, and then simply leaving the store, abandoning all your items. This kind of behaviour is…


Why you need a digital agency

With almost everyone online in one way or another, it makes sense for businesses to have a strong digital presence. Digital agencies can help you to build brand recognition, target specific…


Email marketing – cost effective marketing

If your business uses email marketing you already know that it’s one of the most effective ways for a small business to interact with potential customers. Most New Zealanders have an email account…


Richer content – greater response!

If a picture is worth a thousand words, just think how many words a video is worth. The rising popularity of YouTube, Snapchat, Vine, and Instagram, has made incorporating video content into your…


Why you should A/B test campaigns

You wouldn’t take off in a plane without first being sure that it’s going where you want it to go, the same should be true for launching a new website or digital campaign. A/B testing is used to…


Unzipping the truth about buttons

Everyone loves a good mystery, but not when it costs them their conversion rates. Call to action (CTA) buttons play an important role in turning visitors to your website into customers. By optimising…


Lead Generation – GET RESULTS!

Sometimes marketing is a bit like detective work, you have to follow leads in order to get results. Lead generation allows businesses to gather contact information from potential customers and use it…