Pfizer Viagra Campaign
Who's doing it?
It is estimated around one fith of men over the age of 40 will experience erection problems. Spitfire created the Viagra ‘Who’s doing it?’ campaign to help remove the stigma of erectile dysfunction and get those that may suffer from this treatable condition back doing it.
Results
200000
PEOPLE WATCHED 'THE WHO'S DOING IT?' VIDEO TO COMPLETION
50000
HOURS OF BRAND EXPOSURE
30
% OF VISITIORS TO THE CAMPAIGN PAGE SEARCHED FOR THEIR LOCAL VIAGRA STOCKIST
